Understanding the Amex to Hilton Transfer Bonus

The current 30% transfer bonus from Amex Membership Rewards points to Hilton points converts 1,000 Amex points into 2,600 Hilton points, providing a perceived value of 1.3 cents per point. While this rate may seem attractive, it is historically lower than better transfer bonuses that have occurred in the past, such as 40% or even 50%. Many analysts, including one in the discussion, argue that transferring to airline partners often yields much higher value, sometimes exceeding 2 cents per point, especially for international business class flights. Thus, the transfer bonus should be carefully considered against other options for utilizing Amex points more effectively.