
Onramp Bitcoin Media Morgan Stanley & Bank of America Signal a New Bitcoin Era
Jan 9, 2026
Morgan Stanley’s ETF filing and Bank of America’s allocation guidance signal a pivotal shift in Bitcoin's institutional landscape. Discussions highlight how these moves impact market dynamics and investor behavior. The podcast delves into the importance of custody risk and resilient models as Bitcoin's value rises. There’s a contrast between price focus and improving fundamentals, exploring unique investment allocations. Additionally, the challenges of financial mediocrity and the potential of AI-driven opportunities are examined, portraying an evolving financial ecosystem.
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Incumbents Are Turning On Real ETF Play
- Morgan Stanley filing its own Bitcoin ETF signals deep institutional demand beyond surface headlines.
- Brian Cubellis says incumbents are turning on solicitation and plumbing, not just access, which accelerates adoption.
Advisors Will Rotate Small Allocations
- Bank of America enabling advisor playbooks with 1–4% recommendations moves Bitcoin toward mainstream portfolios.
- Jackson Mikalic argues this solicitation, not just access, materially changes market structure and flows.
This Cycle Could Break Historical Patterns
- Market cycles can mislead if you anchor solely on price; fundamentals and access are changing the 4‑year narrative.
- Jackson Mikalic expects a new all‑time high driven by structural shifts, not just historical cycles.


