#203: The Secret to Building Rapport and Trust with B2B Sales Prospects Through Email

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Welcome to this episode of the Skalable Growth podcast, where we dive into the topic of email outreach with special guest, Maggie Blume - Inbox Evangelist.

Maggie shares her inspiring journey from accountant to sales and how she learned that being a good listener and being consultative are more important than being an extrovert in sales.

Maggie's expertise lies in turning outreach emails into qualified opportunities and she shares simple tips and tactics to help listeners achieve this.

4 Biggest Takeaways:

- Timeless sales principles
- The importance of email deliverability, setting up the back end to ensure emails hit the inbox
- Creating the right list, segmenting based on firmographic data and triggers
- The effectiveness of using a soft Call To Action.

Whether you're a seasoned sales professional or a budding entrepreneur, Maggie's insights are sure to help you generate more leads and convert them into happy customers. Tune in to learn from the best!

Connect with Maggie on LinkedIn - https://www.linkedin.com/in/maggieblume/

Check out her Podcast - https://mailshake.com/blog/practical-prospecting-podcast/

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.