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5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search | Irène Picco, Ausha

Oct 2, 2025

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One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else.

In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps your ideal listeners find you faster.

So if you want your show to be the one listeners see first when they’re searching for what you teach, hit play and let’s dive in.

0:54 – The Real Reason Half of Your Potential Audience Can’t Find You

7:41 – How to Spot the Best Keywords to Get Found by the Right Audience

14:08 – Broad Keywords vs. Niche Keywords (and Why You Need Both)

21:34 – Where to Put Podcast SEO Keywords for Maximum Ranking Power

28:50 – How to Stay in the Top 5 in Apple & Spotify Search Once You Get There

Episode Links:

Other Episodes You’ll Love:

3 Signs Your Podcast SEO Is Paying Off
41% Podcast Growth in 30 Days With Podcast SEO. Here’s How.
Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered

→ This episode was recorded on the Deity VO-7U

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