Cameron Herold: Vivid Vision Cameron Herold is the founder of the COO Alliance and the author of several books including Meetings Suck* and The Miracle Morning for Entrepreneurs*, co-authored with Hal Elrod. His new book is Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future*. Key Points If you don’t have a good idea of where you want to be going, opportunities could pull you away from what you should be doing. When you’re clear on your direction, you’ll be able to say yes to the right opportunities and no to the wrong opportunities. Most leaders have a vision but they just don’t communicate it clearly. A Vivid Vision is a 4-5 page statement, written in the present tense, about where you see your company in three years. Create a vivid vision for the whole company and individual ones for each business area. Dream up what you’re looking to build and then put together the team and resources to help you do it. Just focus on what you want to do, don’t worry about how you’re going to do it. Resources Mentioned Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future* by Cameron Herold The Miracle Morning for Entrepreneurs* by Hal Elrod and Cameron Herold Book Notes Download my highlights from Vivid Vision in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) How to Lead Through Uncertainty and Change, with Jacqueline Farrington (episode 224) Ignite Change Through Storytelling, with Nancy Duarte and Patti Sanchez (episode 268) How to Create a Team Vision (MemberCast 4) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.