Nikonomics - The Economics of Small Business

156 - AI SERIES: 7 - She Shut Down a $1M Biz—Then Built an AI Brain to Replace It, with Abbi Perets

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Apr 22, 2025
Abbi Perets, a seasoned freelance writer from the late 90s who thrived during Silicon Valley's tech boom, shares her journey through the evolving landscape of writing. She discusses how AI is not a threat but a tool that reshapes the writing process. Abbi highlights the importance of personal expression amidst technological change and shares practical tips on leveraging AI, particularly Claude, to enhance project management and writing tasks. Tune in for insights on adapting to new tools and building a successful freelance career!
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ANECDOTE

Dependability Wins Freelance Jobs

  • Abbi built a reputation as a dependable freelance writer by consistently delivering on promises, even under tough personal circumstances.
  • This reliability made her highly recommended, especially in Silicon Valley, and set her apart in the freelance world.
ANECDOTE

Writing Amid Family Challenges

  • Abbi managed a freelance writing career while raising multiple children, including one with significant special needs.
  • Writing allowed her to balance family demands and contribute financially during therapy appointments.
ANECDOTE

AI's Impact on Writing Fear

  • Initially, Abbi dismissed AI as a threat to writers but then engaged in discussions with AI company CEOs promoting replacement of copywriters.
  • She remained confident AI would not fully replace writers and saw the fear's impact on others' careers.
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