Business Wars Tesla vs Detroit | Motor City Fights Back | 3
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Apr 20, 2022 Dive into the electrifying clash between Tesla and the automotive giants of Detroit. Discover how Tesla’s burgeoning market value puts it in a prime position to outpace GM within a decade. Explore the innovative sales model that challenges traditional dealerships and learn about the tough road ahead, including production hurdles and service concerns. Meanwhile, find out how Detroit's established networks are strategizing to reclaim dominance in the EV market. The competition has never been more intense!
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Akerson's Tesla Test Drive
- In 2013, GM CEO Dan Akerson test drove a Tesla Model S and was impressed by its performance and features.
- He noticed Tesla's innovative battery placement and spacious interior, prompting him to form a task force to analyze Tesla's strategies.
Musk vs. Dealerships
- Bill Walters, representing Texas car dealers, met with Elon Musk to discuss Tesla using dealerships.
- Musk rejected the idea, emphasizing Tesla's direct-sales model and his commitment to challenging franchise laws.
GM's Tesla Task Force
- GM recognized Tesla as a disruptor and formed a task force to study its methods.
- The task force aimed to develop an EV with a 200-mile range for $30,000 to compete with Tesla's planned Model 3.
