The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs How to Sell Anything With Just 4 Simple Steps⏐Ep. #222
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Sep 17, 2025 
Join Neville Medhora, a copywriting expert known for his engaging teaching style, as he unveils the secrets to selling through simple, powerful copy. He discusses transforming email lists into revenue streams, the importance of authentic storytelling in ads, and how the ADA framework enhances marketing. Neville also shares tips on crafting compelling cold emails and discusses how social media can amplify your message. Get ready to revolutionize your approach to copywriting and storytelling!
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AppSumo Breakthrough Email
- Neville rewrote an AppSumo email and produced their first $10,000 profit day, jumping from about $1,000 per email.
- He repeated the approach and consistently increased sales by applying copy techniques.
Goofy, Human Visuals Win
- Use hand-drawn, goofy elements and plain spoken copy to look human and stand out from AI-generated content.
- Reintroducing imperfection can recreate the spark that polished tools removed.
The Fonts Email That Stood Out
- Neville's AppSumo fonts email started by telling non-designers to close the message and then educated font enthusiasts before pitching the deal.
- The unusual voice and structure made the email jarringly different and highly effective.
