Apptivate: App Marketing Explained Drive App Growth by Building Community - Shana Sumers (HER)
Oct 6, 2020
34:09
Shana Sumers, who is the Head of Community at HER, the largest community and dating app for LGBTQ+ womxn and queer people. She’s also the co-host of the Bad Queers Podcast.
Questions Shana Answered in this Episode:
- Talk to me about why the community aspect of your app is so important and how it helps you develop your brand.
- How do you build a community within an app? What are the functions of your role?
- What growth have you seen over the last 5 years at HER? And how has HER contributed to that growth?
- How did you pivot through coronavirus and keep your community engaged?
Timestamp:
- 3:50 The mission of HER and the Bad Queers Podcast
- 8:03 Why community is integral to HER and the limitations of spaces for LGBTQ+ people
- 11:36 Shana’s goal in her role as Head of Community
- 13:57 The influence of community on HER’s growth
- 18:12 Pivoting during coronavirus to virtual events, a lot of them
- 26:19 Storytelling and growth marketing
- 30:33 Being real about SEO
Quotes (140 characters):
(9:07-9:17) “There are only 16 bars in the U.S. that are catered towards queer womxn like period, and that’s if they survive COVID.”
(11:38-11:45) “The overall goal is that I’m trying to provide a space where people can build valuable relationships with others who have similar interests.”