The Examined Life Do you need a personal brand? [Shanté Cofield]
Nov 16, 2023
Shanté Cofield, a physical therapist turned entrepreneur, discusses the importance of personal branding for fitness professionals. They explore topics such as curating a positive experience on Instagram, achieving proficiency through hard work, monetizing personal branding, building confidence, and prioritizing emotional wellbeing over social media algorithms.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Personal Branding on Instagram
01:52 • 6min
The Earned Ease: Putting in the Work to Achieve Proficiency
07:59 • 2min
The Concept of Personal Branding
09:49 • 6min
Swingers, Body Comfort, and Building Confidence
15:20 • 23min
Building a Personal Brand on Social Media
38:28 • 15min
Importance of Making Others Feel Seen, Safe, and Loved
53:56 • 7min