The Future Of Teamwork The Weird and Wonderful Side of Teamwork with Cerys Goodall
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Aug 5, 2025 
Cerys Goodall, Founder of The Goods and COO at Vetster, offers a fresh take on leadership and team dynamics. She discusses the importance of emotional intelligence in hiring and coaching, and why celebrating the 'weird and wonderful' can strengthen teams. Cerys highlights the dangers of fear masquerading as ambition and the need to transform leadership styles to be more collaborative. She also shares insights on cultivating trust within organizations and leveraging storytelling and diversity for a thriving workplace.
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Unlikely COO's Unique Journey
- Cerys Goodall started in public relations working with innovative Canadian tech clients including NASA's shuttle missions.
- This unique path developed her communication skills and passion for mission-driven businesses, leading to COO roles at health tech companies.
Prioritize Soft Skills Over Technical
- As technology democratizes tasks like coding, skills like creativity and emotional intelligence become critical differentiators.
- Evaluating employees by how they embody company values outpaces assessing technical skills that AI can augment.
The Age of the Generalist
- The future favors generalists who can adapt and learn quickly rather than hyper-specialists.
- Resilience amid rapid change is key, and leaders must support those struggling with uncertainty and change.
