TED Talks Daily How to get people to do what you want | Barry Sonnenfeld
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Jul 23, 2025 
Barry Sonnenfeld, a renowned film and television director, shares his journey through the entertainment industry. He reveals nine pieces of wisdom that highlight the importance of under-promising and being punctual. With humor, he reflects on family dynamics and the significance of collaboration in filmmaking. Anecdotes from his career illustrate how secrecy in development can lead to success, while emphasizing the value of listening to actors. Sonnenfeld's insights blend practical advice with whimsy, making it relatable to everyday life.
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Embrace Pessimism for Success
- Always under-promise and over-deliver to manage expectations effectively.
- Embrace pessimism by expecting the worst to enjoy a win-win outcome.
Don't Reveal Comedy Intentions
- Never let anyone know you're working on a comedy to keep the tone subtle.
- Actors should focus on reality so the audience finds the comedy naturally.
Be Punctual Always
- Be punctual: being early is being on time, being on time is late.
- Avoid being late to prevent embarrassing public callouts and problems.