Proof to Product 313 | How To Integrate Inclusive Marketing Into Your Customer Experience With Sonia Thompson
Making your customers feel like your product or service is tailored specifically for them is the key to inclusive marketing. Inclusive marketing expert Sonia Thompson joins us today on the podcast to share more on how to integrate inclusive marketing into your customer experience.
Tuning in, you’ll hear all about Sonia’s career, how you can diversify your products and circle of influence, how to audit your customer experience to be more inclusive, the importance of considering how different people are and making them feel seen and heard, why you must stay true to your values, and much more!
We delve into some ways you can infuse inclusion in your marketing before discussing why your work environment needs to be inclusive in order for your customers to feel welcome. Finally, Sonia tells us how she can help in the ongoing evolutionary inclusion journey.
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.
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You can view full show notes and more at prooftoproduct.com/313
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