Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management How to Use Email Marketing to Personalize the Guest Experience
If your Airbnb listing is a treehouse or a castle, the property itself creates a unique guest experience. But what if your space is a typical, two-bedroom condo? How do you curate a personalized experience that exceeds each of your guest’s expectations?
Colin Holowaychuk is the Founder of Vamonosco, a done-for-you solution that generates new bookings and increases revenue for short-term rental (STR) managers. He also hosts his own portfolio of 200-plus Airbnb listings in Tulum, Mexico, and serves as an active participant in our STR Legends Mastermind. With 15 years of experience as a FinTech, marketing and eCommerce entrepreneur, Colin has developed an expertise in helping businesses accelerate their growth.
On this episode of Get Paid for Your Pad, Colin joins me to share his process for collecting the information he needs to personalize the guest experience before, during and after their stay. He explains how he uses the guest’s priorities and preferences to curate a custom itinerary and what he does when a guest is hesitant to share their information. Listen in for Colin’s insight on leveraging dynamic content to give yourself a competitive advantage and learn what technology you need to set up an individualized email marketing campaign for each guest!
Topics Covered
Colin’s process for getting the info he needs to personalize the guest experience
- Ask group to register ALL guests who will be staying
- Email survey re: purpose, priorities and preferences
How Colin thinks about the potential for violating Airbnb’s terms of service
- Hosts may ask questions, just need legitimate reason for doing so
- Be up front with guests re: purpose and make answering optional
How Colin uses the survey information to curate a unique guest experience
- Welcome email highlights local attractions + activities relevant to guest
- Share additional offerings based on preferences (e.g.: grocery delivery)
How Colin follows up with his guests after their stay
- Remind about experience to spark emotional response
- Invitation to return also catered to guest’s interests
What technology a host needs to set up this kind of email marketing campaign
- Typeform survey platform
- Zapier to connect software
- Any email marketing service (i.e.: ActiveCampaign, Mailchimp, etc.)
Colin’s insight on leveraging dynamic content to do custom email marketing
- Takes time up front to configure autoresponder
- Sends automated, personalized emails from then on
Connect with Colin
Resources
‘Airbnb Suspends Domio’s Host Accounts and Listings for Allegedly Violating Its Standards’ in Skift
Get Paid for Your Pad on YouTube
Email jasper@getpaidforyourpad.com or support@strlegends.com
Sponsor
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