Brand Transgressions: Turning Crisis into Opportunity | Shalini S Jain, Co-Author, 'Managing Brand Transgressions - Eight Principles to Transform Your Brand'

Professor Shalini S Jain, co-author of "Managing Brand Transgressions," shares invaluable insights on how companies can effectively handle brand crises. Through compelling case studies of major corporations like Johnson & Johnson, Boeing, and Starbucks, Jain illustrates eight key principles for transforming brand transgressions into opportunities for growth and improved customer trust. This thought-provoking discussion emphasizes the importance of ethical leadership, swift action, and prioritizing consumer safety in today's fast-paced business environment.

00:35- About Shalini S Jain

• Shalini is the co-author of Managing Brand Transgressions - Eight Principles to Transform Your Brand.

• She's an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington.

• She's been recognized, felicitated, and awarded several times.