Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com.

Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month. 

Hit PLAY to hear: 

• The 80/20 rule that transformed Wunderbrow’s growth strategy 
• How to avoid the biggest risk of rapid expansion 
• Why focus is the ultimate growth hack for eCommerce brands 
• The trade-offs every business must manage to scale sustainably  
• Diego’s #1 tip for navigating a business transformation 

 

Key timestamps to dive straight in: 

[08:06] Seeking impact as CEO of KF Beauty. 

[14:19] Managing product discontinuation and new product launches. 

[17:53] Be pragmatic: Simplicity and focus yield growth. 

[18:53] NYU professor discusses business growth trade-offs. 

[23:22] Established product faces challenges with new launches. 

[25:18] Listen to Diego’s Top Tips! 

Full episode notes here: https://ecmp.info/524

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