In a recent essay, Artnet writer Annie Armstrong spotlighted a chaotic new force in the art world: red-chip art. It’s the brash, chrome-dipped, algorithm-boosted cousin of blue-chip art—and it’s booming. In her latest essay, Annie sketches out its archetypal collector: a guy barreling down the highway in a Cybertruck, checking his crypto wallet, queuing up a Joe Rogan episode, and racing to the next art opening—maybe an Alec Monopoly show, maybe a MSCHF drop.
Red-chip art, as Annie defines it, is more than a market category—it’s a mood. On The Art Angle this week, she joins Senior Editor Kate Brown to unpack this sensibility, tracing its fanbase from crypto bros to Kanye West, and its canon from KAWS’s Companions to Daniel Arsham’s sculpture of Mark Zuckerberg’s wife in Tiffany blue. And yes, as Annie points out, red-chip art is not not related to Trumpism.