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In this podcast, Alex discusses the importance of accepting rising advertising costs and focuses on monetizing customers. He emphasizes the need for continual business improvement and increasing customer lifetime value. Topics include adapting to the changing advertising landscape, leveraging Facebook ads, and monetizing customers effectively.
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Quick takeaways
- Businesses should focus on finding ways to make customers more valuable instead of complaining about rising advertising costs.
- Success in business comes down to building a strong core business and continually providing more value to customers, regardless of the advertising platform used.
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Focus on the Monetization of the Customer
In the podcast, the host emphasizes the importance of focusing on the monetization of the customer. He argues that instead of complaining about rising advertising costs, businesses should focus on finding ways to make customers more valuable. By diversifying revenue streams and providing additional services like accountability and nutrition, businesses can increase the lifetime value of their customers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode