

Get Over It | Ep 606
34 snips Sep 14, 2023
Prepare to get real about online advertising costs. Accept that the market evolves, and stop whining about it. Focus instead on maximizing customer value and monetization. Alex emphasizes the importance of strategic planning and innovative approaches to thrive in a competitive landscape. Remember, letting math drive your decisions can lead to better outcomes. It’s time to provide more value and ensure your customers are worth every penny.
AI Snips
Chapters
Transcript
Episode notes
Accept and Adapt
- Accept rising online advertising costs; they won't decrease.
- Focus on what you control: customer monetization.
Maximize Customer Value
- Focus on lifetime customer value; it's controllable.
- Strive to outspend competitors in your market.
Improve and Invest
- Continuously improve your business and offerings.
- Even if returns are lower, adapt and keep investing.