Business Wars The Art of Business Wars Lesson 4: Positioning
4 snips
Apr 6, 2021 In the world of business, clarity in positioning is crucial. The discussion emphasizes how Apple, under Steve Jobs, used strategic repositioning to dominate the market. This success story is contrasted with the downfall of BlackBerry, showcasing the importance of a strong brand identity. Listeners learn that attempting to hold multiple positions can lead to failure, reinforcing the idea that a focused strategy is essential for success in competitive landscapes.
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Positioning for Success
- Find a strategic position in the market and stake your claim.
- Success will follow, according to Sun Tzu's Art Of War.
Jobs' Return and Apple's Refocus
- Steve Jobs returned to Apple in 1997 and canceled the Newton MessagePad.
- He streamlined Apple's product line, refocusing the company on personal computers.
iPhone vs. BlackBerry
- Apple introduced the iPod in 2001 and the iPhone in 2007.
- Research In Motion (RIM) positioned the BlackBerry as a business-centric smartphone.
