Consumer Code How Grocery Drives Retail Success (ft. Douglas Munson)
Jul 29, 2025
Douglas Munson, former CEO of MTN Retail Advisors, dives into the world of grocery retail site selection. He shares fascinating insights on the evolution of data collection, from traditional methods to digital tools. Munson emphasizes the importance of on-the-ground analysis and consumer behavior in retail strategies. He also discusses market dynamics, including saturation and competition, and the impact of AI on grocery operations. Plus, he explores generational spending habits, underscoring how values shape today's retail landscape.
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Learning to Case Grocery Stores
- Doug Munson learned grocery store casing by visiting 400 Phoenix stores on hard maps. This hands-on experience gave him valuable neighborhood and trade area insights.
Use Gravity Model for Forecasts
- Master the gravity model to forecast grocery store sales accurately; over 80% of grocers use this tool. Combine it with mapping and casing apps for comprehensive site analysis.
Albuquerque Site Success Story
- Doug Munson identified a promising Albertsons site in Albuquerque using a gravity model. He secured the deal, surprising the landlord who had pitched the site unsuccessfully for years.