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How Grocery Drives Retail Success (ft. Douglas Munson)

Consumer Code

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Generational Insights on Retail and Consumer Behavior

This chapter delves into the gig economy's challenges, focusing on companies like Instacart and Uber and their reliance on venture capitalist subsidies. It also contrasts the spending habits of Gen Z and Gen Alpha with millennials, highlighting a thriftier, values-driven approach to consumer behavior and new trends in retail engagement.

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