Our mentor today is Sonia Deasy, the co-founder of Pestle and Mortar.

This is one of our earliest episodes in the podcast, way back in episode 21.

Sonia shares with us the level of work that goes into what can seem like an overnight success story of when she appeared on QVC in America.

This was a massive tipping point for the brand. They sold out all inventory and it launched the brand into the American market.

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Music: Andrew Applepie.