This week Daisy and Francis are joined by fragrance evaluator and perfume expert Bibi Prival to discuss the science behind crafting smells, the evolution of fragrance and making sense of different scents.
00:00 Bibi Prival and her journey into the world of fragrance
05:00 The importance of smell in education
06:41 The secretive nature of the fragrance industry
08:59 Losing your sense of smell as a perfumer
10:13 Making the jump from fragrance marketing to evaluation
15:00 The impact of TikTok of fragrance culture
17:36 Francis' first fragrance experiences
21:16 Bibi's gateway into the fragrance world
25:06 Internet culture and fragrance
28:10 The evolution of fragrance marketing
32:46 Fragrance and Frenchness - the roots of fragrance
36:28 The link between smells and core memories
42:48 The day to day of a fragrance evaluator
46:11 The technique of a professional smelling
49:08 Francis loves dirt
51:43 Bibi's top 3 fragrance ingredients
55:07 The impact of celebrities of the fragrance world