Unleashing Innovation: A Conversation on Creativity and Transformation

Evelina Bereni is an expert in assisting businesses to be more creative and embrace transformation. In this episode, Evelina will be sharing her insights on the importance of creativity and problem-solving in business, and why innovation should be a part of our everyday routines.

We'll be diving into the ProSci methodology, microdosing fear, the power of diverse stimulus, and so much more. This episode is jam-packed with practical tips and strategies to help you take your business to new heights. So sit back, relax, and get ready to be inspired by Evelina Bereni on this episode of Flying Solo!

Key Topics

Change management and innovation:

- Introducing the ProSci methodology

- Building awareness about innovation

- Training people on how to innovate

- Importance of active and visible sponsorship for innovation

Creativity and stimulus:

- Using different stimuli to enhance creativity

- Bringing hidden creative ideas to the conscious

- Examples of using stimuli in virtual sessions and personal experiences

Failure, risk-taking, and experimentation:

- Microdosing fear for enhanced focus

- Learning lessons through experimentation and hypothesis testing

- Importance of small failures and avoiding colossal failures

Understanding customer needs for innovation:

- Observing and interviewing customers to gain insights

- Understanding barriers for non-consumers

- Developing future products and services based on customer insights

AI and productivity enhancement:

- Running master classes on using AI to enhance productivity

- AI augmenting roles, not replacing them

- Importance of building AI capability to stay relevant

Collaboration and involving the whole business:

- Driving innovation through collaboration and buy-in

- Valuable insights from frontline employees

- Involving everyone who can add value or create change

Capacity, burnout, and work-life balance:

- Limited capacity to complete work and its negative impacts

- Burnout becoming more common, especially in small businesses

- Importance of managing work-life balance and well-being

Time stamped overview

[00:02:05] Work overload leads to burnout, affecting well-being.

[00:06:17] Use diverse stimulus to boost creative thinking.

[00:07:23] Diverse stimulus helps trigger subconscious memories.

[00:12:28] Risk taking and openness to failure drive innovation.

[00:15:35] Understand customer needs, close accessibility gaps, innovate.

[00:20:07] Innovation through collaboration adds value and success.

[00:23:29] AI enhances productivity, augmenting roles, not replacing.

[00:25:57] Metrics needed for successful innovation processes.

[00:28:44] Incremental, breakthrough, and disruptive innovation percentages.

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