311 | Becoming a Billion Dollar Brand with Jamie Kern Lima

Feb 26, 2021

Ask episode

Chapters

Transcript

Episode notes

“Anytime you get a rejection or a setback, it’s important to get still and listen to your gut.” Listen as Cayla and her guest Jamie Kern Lima discuss her background, what it took for her to become a billion-dollar brand, her book, plus much more on this episode of the Mommy Millionaire Podcast.

Jamie’s dream was to become a news anchor, but when her rosacea got out of control, and nothing on the market could withstand the hot lights on set, she created her own makeup brand. Even though she had no experience in makeup and knew nothing about it, her gut kept telling her to quit her job and start her own business.

On her honeymoon, she and her new husband wrote the IT Cosmetics business plan and set out to launch it when they got home. It wasn’t easy, but she would not give up, and after three years of setbacks and being told no, the company took off. Jamie believes that self-doubt kills more dreams than anything.

Jamie talks about her book Believeit and why she is donating all the proceeds to Together Rising, she is also giving away free gifts to anyone who purchases her book, which you will find on her website: www.believeit.com. Jamie shares it is a miracle that she went from being a Denny’s waitress to selling her company for over a billion dollars cash. Jamie believes miracles are everywhere around us. When we look for miracles is when we see them.

Cayla just rebranded the Millionairess Society to become a coaching membership. Cayla says the first time she hired a business coach; everything changed in her life, all because she had somebody looking at her life and helping her find the blind spots and gain a new perspective on her past and her future. Cayla wants to make coaching affordable for everyone and invites you to join this coaching membership no matter where you are in your life right now; coaching will serve you. If you are ready for your life to be transformed, head on over to www.mommymillionaire.co/coaching to join this beautiful monthly membership. Say yes to you!

In This Episode:

[01:38] Welcome to the show, Jamie!
[02:32] Jamie shares her story and the journey to her billion-dollar business.
[03:32] “My story is about a girl who went from not believing in herself to believing in herself.”
[04:17] Jamie always thought she would be a journalist or a news anchor.
[05:39] Jamie started spending money on makeup to hide her rosacea, but nothing worked.
[07:19] Jamie kept having a gut feeling that she should launch a makeup company.
[08:32] Jamie discusses working with her husband and the challenges they faced.
[09:24] On their honeymoon, they wrote the business model for IT Cosmetics.
[11:18] They had three years of setbacks and no’s, but she knew her product was a success.
[11:56] Self-doubt kills more dreams than anything.
[15:00] Jamie believes the most important thing to remember is that everyone is susceptible to comparing themselves to everyone else.
[17:10] “I believe we are not here on this earth to compete with anyone else. I believe we are here to compete with who God made us capable of becoming.”
[19:32] Are you out of the practice of listening to your own gut?
[21:09] Jamie talks about an exercise she shares in her book.
[22:30] Jamie discusses building the largest beauty brand on QVC.
[23:49] The second we change who we are authentically, we create an instant barrier of disconnection to our customers.
[25:10] Jamie says don’t talk yourself out of something you want to do.
[27:18] Authenticity alone does not guarantee success, but inauthenticity is a recipe for failure.
[29:32] Jamie speaks about the free gifts she gives to everyone who gets her book Believeit.
[30:52] Jamie believes miracles are all around us. Just being alive is a miracle.
[33:18] Thank you for being on the show!

Find Cayla:

Find Jamie: