It's Been a Minute How do you find a good restaurant these days?
Jul 28, 2025
In this engaging discussion, Jaya Saxena, a prominent Eater correspondent who explores the intersection of food, culture, and community, shares insights on modern dining trends. They dive into the influence of Michelin stars vs. the power of social media and influencers in shaping customer choices. The conversation also touches on how niche food channels cater to diverse tastes and the evolving expectations of diners post-COVID. Saxena emphasizes the irreplaceable human touch in dining, highlighting its significance beyond just food.
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What Draws Diners In
- People are drawn to restaurants either for exceptional classics or unique chef-driven stories.\n- Service quality significantly influences repeat visits more than just food or ambiance.
Influencers Over Michelin Stars
- TikTok and Instagram food influencers greatly impact dining choices today.\n- Many follow influencer content more than traditional food critics or Michelin stars.
Challenges of Influencer Marketing
- Restaurants struggle to justify complimentary meals for influencers given tight margins.\n- Comped meals rarely guarantee tipping or consistent business, posing a challenge for small businesses.
