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The Business of Authority
Experimenting for Fun + Profit
Feb 5, 2024
Exploring the excitement of experimenting with Amazon as a promotional tool, diving into the buzz of re-releasing a book, highlighting the organic success of book promotion, managing content challenges, building momentum with unique marketing strategies, navigating niche publishing fears, and launching new projects on Amazon.
58:15
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Quick takeaways
- Experimenting with repurposing content on Amazon can lead to valuable insights about platform dynamics and print-on-demand services.
- Balancing niche content with mainstream appeal on Amazon requires careful branding control to attract the right audience and maintain credibility.
Deep dives
Experimenting with Amazon for Book Launch
The podcast discusses Jonathan's experiment with launching a book on Amazon. He details the process of repurposing an older book to test on Amazon to understand the platform and print-on-demand. Despite previous hesitations about Amazon, Jonathan delved into the experiment seeking a fun opportunity for the year. He highlights trying a new approach to reach more people and overcome challenges faced in traditional marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode