10min chapter

The Business of Authority cover image

Experimenting for Fun + Profit

The Business of Authority

CHAPTER

Building Momentum Like Kindling a Fire

This chapter discusses unique marketing strategies akin to starting a fire with small efforts to build momentum. It touches on transforming digital products into classic books, rearranging retail spaces, leveraging existing assets for new opportunities, personal growth, trying new things, and reflecting on fear versus outcomes.

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