Spotify’s Maya Prohovnik: “you’re going to be thrilled”

People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today. “For almost all shows who have switched from audio to video, they're making more total revenue,” she told us; and when questioned on claims earlier in the week that creators lose features when they switch to video, she told us: “I think that's the wrong way to look at the big picture. If you are already making video content, or if you're thinking about expanding to video, you're going to be thrilled by the outcome of SPP” (the Spotify Partner program).

Prohovnik also told us that Spotify is working to improve ad measurement and third-party attribution. “We acknowledge that gap, we see it, we agree with the problem and so we're working on that.”

The Cut covers podcasts being made by tweens. Most shows mentioned in the piece are video only - on Cameo, Instagram, Tikok and YouTube.

Congratulations to Leo Laporte and all at This Week in Tech, which celebrated its 20th anniversary on Apr 17. Originally called “Revenge of the Screen Savers”, here’s episode 1: “a 56kbps MP3Pro file weighing in at around 14MB”.