#11 - Harry Phokou: "The Business Developer Playbook" - Practical tips for BD, Optimizing LinkedIn, Growth Opportunities for Gaming Pros & more

Today’s guest is… me, Harry Phokou. I was invited to join Andrew Pappas on the Indie Game Movement podcast to discuss business development.

In this episode, I shared my journey of launching a ghostwriting business back in April and offered practical tips on leveraging LinkedIn for growth in the gaming industry. We covered personal branding, optimizing LinkedIn profiles, starting meaningful conversations, and creating content that attracts leads. I also explored consulting opportunities and highlighted the importance of maintaining effort and momentum for sustained business growth.

If you’re an indie game developer or industry professional seeking practical tips and strategies to enhance your business development and leverage LinkedIn for growth, this podcast is for you.

Connect with Andrew: LinkedIn: https://www.linkedin.com/in/andrewpappas-rengen/ Twitter/X: https://x.com/_andrewpappas
Spotify: https://open.spotify.com/show/09Oe1whtHspOllY7DpHlrm?si=7c16add38f3a4cbe

Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Youtube: ⁠ https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou

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Chapters:
00:00 Introduction
2:04 The Gaming Playbook Podcast
3:13 From Business Development to Personal Branding and Ghostwriting
5:35 Hobbies and Networking
7:40 The Q Box Round: Momentum, Real Name, and Gaming Preferences
11:30 The Importance of Business Development
16:01 Creating Business Opportunities with LinkedIn
21:33 Optimizing LinkedIn and Starting Conversations
32:12 Content to Post on LinkedIn
40:13 Treating LinkedIn Like a Radio and Understanding the Algorithm
46:12 Growth Opportunities for Indie Studios
50:53 In-depth Advice on Consulting
01:00:01 Final Advice: Conversation Stats, Momentum, Continuous Learning
01:03:52 Special Offer and Ways to Connect