The Futur with Chris Do
246 - 5 Core Business Principles, Part 2
Jun 21, 2023
In this engaging discussion, Mo Ismail, a seasoned expert in video content creation for social media, joins Chris to delve into crafting irresistible offers that stand out in a competitive market. They explore the delicate balance of pricing and value, advocating for quality over discounts. With insights on minimizing buyer risks and the importance of social proof, they reveal strategies that attract clients. The duo also emphasizes the power of innovation within constraints, urging listeners to rethink traditional business models and harness creativity for success.
01:04:33
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Quick takeaways
- Crafting an irresistible offer involves understanding customer motivations and creating offers that compel customers to say yes without excessive selling.
- Charging higher prices can attract higher caliber clients, elevate perceived value, enhance accountability, and foster innovation.
Deep dives
Crafting an Irresistible Offer: Reducing Resistance and Increasing Value
Crafting an irresistible offer involves understanding customer motivations and removing resistance by creating offers that compel customers to say yes without needing excessive selling. The key is to make the offer so attractive that customers feel compelled to accept it. This entails rethinking product or service offerings to be so appealing that customers exclaim 'take my money'. By focusing on perceived value over lower pricing, businesses can attract more qualified buyers and differentiate themselves in a competitive market.
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