The Futur with Chris Do 246 - 5 Core Business Principles, Part 2
55 snips
Jun 21, 2023 
In this engaging discussion, Mo Ismail, a seasoned expert in video content creation for social media, joins Chris to delve into crafting irresistible offers that stand out in a competitive market. They explore the delicate balance of pricing and value, advocating for quality over discounts. With insights on minimizing buyer risks and the importance of social proof, they reveal strategies that attract clients. The duo also emphasizes the power of innovation within constraints, urging listeners to rethink traditional business models and harness creativity for success.
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The Work Should Sell Itself
- Good work is merely the price of entry in today's competitive market.
- Differentiate yourself by crafting irresistible offers that compel clients to buy.
Redesign, Don't Fluff
- Don't just superficially improve your offer, fundamentally redesign it from the client's perspective.
- Focus on the client's needs, not just making your offer sound appealing.
Tension in the Buy-Sell Cycle
- Clients hesitate to buy due to perceived tension, often related to price.
- Alleviate this by either lowering the price or, preferably, increasing the perceived value.
