How 3 Brands Used AI To Personalize Content At Scale And Won | Ask An Expert

How can retailers and brands harness the power of AI to transform customer experiences? Sara Sullivan, Contentful's Global VP of Solution Engineering, explains how companies like Kraft Heinz, Klarna, and Ruggable are scaling content creation, streamlining workflows, and using LLMs to deliver hyper-personalized messaging at scale. Tune in for insights into workflow automation, team restructuring, and the future of marketing technology.

Key Moments:

• [00:00] Introduction to Sara Sullivan and her background.
• [02:33] How Contentful empowers brands with scalable personalization.
• [06:25] The "creative graveyard" problem and how AI addresses it.
• [14:32] Kraft Heinz’s success with geotargeted content campaigns.
• [21:10] Ruggable’s use of AI for landing page personalization and efficiency.
• [25:28] Klarna’s LLM-powered innovations saving $40M in support costs.
• [30:25] Predictions for the future of AI and retail personalization.

#personalization #aiinretail #retailinnovation

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