Red-Alert Retention: The A+ Plan for a Client’s First 90 Days

In the gym business, a client's first 90 days are critical.

Do a great job onboarding a new client and you'll likely have an opportunity to change a person's life over a period of years. Do a poor job and your new member might be gone in weeks or months, likely never to return to a gym.

To help more people and build a great business, you must have a precise plan to set new clients up for long-term success.

In this episode, Two-Brain Business founder and CEO Chris Cooper maps out the exact onboarding process in place at his gym, Catalyst Fitness. Coop will walk you through the operations documents his staff members use to onboard new clients so you understand the entire client journey, including key touch points, measurements and milestones, opportunities for positive reinforcement, and much more.

If you want to dramatically improve your gym business quickly, create a client journey and invest time to ensure the first 90 days are perfect. If you do, your members will improve their health and fitness and your business will thrive.

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Gym Owners United

1:30 – 1. Intro and assessment

6:08 – 2. Admit and Affirm

9:40 - 3. Activate and Acclimate

15:40 - 4. Accomplish

18:59 - 5. Adopt and advocate

22:20 – Ongoing retention