The GaryVee Audio Experience It’s Time To See A Reset | Interview with Esquire Middle East
Sep 25, 2020
In a candid interview with Esquire Middle East, business mogul Gary Vaynerchuk shares his fears in the entrepreneurial landscape and how he navigates them with resilience. He discusses the pandemic’s impact on business models, urging adaptation to digital trends. The conversation also delves into the evolving nature of content consumption driven by platforms like TikTok and the importance of authenticity in brand engagement. Vaynerchuk emphasizes embracing challenges and continual learning for success in this rapidly changing business climate.
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Pandemic Winners
- Direct-to-consumer brands and e-commerce infrastructure businesses thrived during the pandemic.
- Traditional brick and mortar businesses struggled.
Digital Marketing Shift
- The pandemic forced many brands to adopt digital marketing and social media.
- This shift is likely permanent, though some correction is expected post-pandemic.
Risk and Failure
- Gary Vaynerchuk discusses his approach to business risks, emphasizing his comfort with potential failure.
- He cites examples like Cork'd, LostLetterman, and Vayner Live, highlighting learnings from losses.