Generative Now | AI Builders on Creating the Future Lulu Cheng Meservey: The New Rules of Founder Comms (Encore)
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Mar 27, 2025 Lulu Cheng Meservey, CEO and Founder of Rostra, specializes in helping Silicon Valley founders communicate effectively. She advocates for the 'Go Direct' strategy, emphasizing that a strong communication plan is vital alongside product development. Lulu shares insights on the messaging challenges faced by tech leaders and analyzes the communications of major companies like Tesla and Meta. She also discusses the significance of a clear company mission and how targeted communication can influence key stakeholders, shedding light on the evolving role of founders in the tech narrative.
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AI's Societal Challenge
- AI's biggest challenge isn't technical, but societal adoption and acceptance.
- Public perception and communication are crucial for AI's success, similar to nuclear technology.
Go Direct
- Founders should control their narratives by communicating directly.
- Don't rely on intermediaries; personal communication is more effective.
Comms Strategy = Product Strategy
- A communication strategy is as crucial as a product strategy for founders.
- Without a plan for adoption and regulatory acceptance, your product may never be used.