Super Data Science: ML & AI Podcast with Jon Krohn 904: A.I. is Disrupting the Entire Advertising Industry
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Jul 11, 2025 In this insightful discussion, listeners discover how AI is revolutionizing the advertising landscape. Bold claims from tech giants like Meta and OpenAI highlight a future where creating ad campaigns could become virtually cost-free. The dominance of digital giants like Google and Amazon, which control over half of the market, is shaking up traditional advertising. Furthermore, the podcast explores the three major ways AI is transforming the industry and who currently holds sway over digital consumers.
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AI Automates Ad Campaigns
- AI is disrupting advertising by automating campaign creation from simple brand goals and budgets.
- Tech giants like Meta and OpenAI claim AI will handle most marketing tasks cheaply and instantly.
Tech Giants Dominate Advertising
- Four tech companies control over half the global ad market, up from a third five years ago.
- Digital giants set up physical presence at Cannes, reinforcing their advertising dominance.
AI Enhances Ad Targeting
- AI improves ad targeting, boosting returns by over 10-22% with tools like Meta's Advantage Plus and Google's Performance Max.
- AI-enhanced search ads leverage longer AI queries to better understand user intent.