The AI Transformation of Advertising Industry Dynamics

In this Five-Minute Friday, Jon Krohn reveals how AI is taking on the glitzy world of advertising. Bold claims from Meta and OpenAI contend that users will soon be able to plug in what they want and have AI churn out an ad campaign for little to no cost are shaking the advertising industry to its core. The fact that the four biggest sellers of ads (Google, Meta, Amazon, and ByteDance) are digital companies and accounted for over half of the global market in 2024 adds salt to the wound. Hear the three ways that AI is disrupting the industry, and who (or what) has the most influence on digital consumers to date.

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