In 'Can't Hurt Me,' David Goggins shares his astonishing life story, from a childhood marred by poverty, prejudice, and physical abuse to becoming a U.S. Armed Forces icon and one of the world's top endurance athletes. The book reveals Goggins' philosophy, known as the '40% Rule,' which suggests that most people only tap into 40% of their capabilities. He provides a wealth of practical strategies and principles for personal development, emphasizing self-discipline, accountability, and the necessity of embracing discomfort to unlock personal transformation. Goggins' story and advice serve as a blueprint for readers to push past their perceived limits, confront their fears, and unleash their full potential.
Success in all forms demands mental fortitude—a capacity honed through consistently placing yourself beyond comfortable confines. When practiced with daily rigor, an increasingly sturdy mindset becomes a superpower—and the foundation for the purpose-driven life you aspire to inhabit.
Welcome to another edition of ‘Roll On’, wherein myself and master of pen, keyboard and dictaphone Adam Skolnick explore the concept of mental fortitude in contexts athletic and political through the lives of two individuals, James Lawrence (aka the ‘Iron Cowboy’) and Minneapolis Mayor Jacob Frey.
Beyond RRP hype-man duties, Adam Skolnick is an activist and journalist best known as David Goggins’ Can’t Hurt Me, co-author. He writes about adventure sports, environmental issues, and civil rights for The New York Times, Outside, ESPN, BBC, and Men’s Health. He is the author of One Breath and is currently awash in his umpteenth draft of an untitled novel—slowly losing his mind in the process.
This episode unfurls in a fashion unique.
The balance of today’s discussion focuses on James Lawrence—the undisputed king of mental fortitude wrought in physical form—and his mind-bending completion of 101 iron-distance triathlons in 100 days.
In addition, we cover a few notable stories, including The Woman Who Fell 2 Miles To Earth, The Great Lakes Jumper and The Great Pacific Race. We also discuss the recent Supreme Court decision backing payments to NCAA student-athletes, wherein I go on a tear against the college-industrial complex.
It is here that we depart from standard Roll On protocol and instead segue into my conversation with a man notable for a very different kind of mental fortitude, Minneapolis Mayor Jacob Frey. The most accomplished runner currently holding elected office (he’s a 2:16 marathoner!), it’s an exploration of the demands, discipline and disposition required to lead a fractured city through the treacherous terrain of social upheaval in the wake of George Floyd’s murder.
FULL BLOG & SHOW NOTES: bit.ly/richroll610
YouTube: bit.ly/rollon610
Final Thought: this episode marks the one-year anniversary of ‘Roll On’ (and on-air bromance with Adam Skolnick). What started as an experimental but intentional response to the many historic moments that greeted us in 2020 has turned into an important RRP mainstay—and a success due in no small part to the incredible work that Adam has and continues to bring to the series. So thank you Adam. Show him some love on Instagram @adamskolnick.
Enjoy the show!
Peace + Plants,
Rich
The Rich Roll Podcast 
