Under the Influence Podcast 75. Tackle Fear, Pitch Yourself, & Expand as a Freelancer with Kelsey Formost
Oct 26, 2022
Copywriting & marketing expert, Kelsey Formost, shares tips on getting out of writer's block and turning freelance into something bigger. They discuss the power of authentic copywriting and creating personal connections through podcasts. They also highlight the impact of influential women on the internet and finding joy in entrepreneurship. The chapter ends with a discussion on self-improvement books and favorite movie podcasts.
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Copywriting As Human Connection
- Copywriting is the craft of communicating authentically so ideal customers feel seen and trust you.
- Kelsey says it’s not about scary analytics but about connecting emotionally to drive purchases.
From Actress To Copywriter
- Kelsey left a decade as an actress and screenwriter when she realized she loved making people feel seen.
- That insight led her to copywriting where words create that same connection.
Write With Customer Words
- Bust writer's block by quoting customers: pull phrases from testimonials and reviews to write copy.
- Paste and tweak those exact words to make your messaging sound like your ideal customer.