75. Tackle Fear, Pitch Yourself, & Expand as a Freelancer with Kelsey Formost
Oct 26, 2022
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Copywriting & marketing expert, Kelsey Formost, shares tips on getting out of writer's block and turning freelance into something bigger. They discuss the power of authentic copywriting and creating personal connections through podcasts. They also highlight the impact of influential women on the internet and finding joy in entrepreneurship. The chapter ends with a discussion on self-improvement books and favorite movie podcasts.
Learning copywriting formulas and understanding human psychology can tap into people's emotions and lead to more sales.
Doing personal inner work is crucial for building a strong foundation and preventing burnout as an entrepreneur.
Deep dives
The Power of Copywriting and Building an Approachable Brand
Kelsey Foremost, an entrepreneur and copywriter, explores the importance of copywriting in making money. She emphasizes that learning a few formulas and understanding human psychology can tap into people's emotions and lead to more sales. Kelsey shares her journey from being an actress and screenwriter to becoming a copywriter, using her gift of helping people feel seen and understood. She discusses the value of niching down and building a brand that is entertaining, clear, and unique. Kelsey also offers practical tips, such as using customer testimonials to develop a brand voice and the importance of learning to write captivating bios.
The Intersection of Mental Health and Entrepreneurship
Kelsey Foremost delves into the connection between mental health and entrepreneurship on her podcast, 'Find Your Magic'. She explores the challenges of burnout and how it affects entrepreneurs. Drawing from personal experiences, she discusses the importance of doing personal inner work in order to have a strong foundation for a successful business. Kelsey highlights the significance of having fun, following intuition, and embracing failure as part of the journey toward success. She also discusses the value of seeking inspiration and guidance from influential figures on the internet.
Influencing Others to Have Fun in Business
Kelsey Foremost shares her aspiration to influence others to have a more enjoyable and authentic approach to their businesses. She stresses the significance of intertwining personal growth with business success and the joy that can come from figuring out one's own unique path. Kelsey discusses the impact of mindset work on building confidence and explores ways to overcome the fear of failure. She also emphasizes the importance of self-love and self-confidence as essential ingredients for a thriving business.
Gaining Insight and Inspiration from Gabby Bernstein
Kelsey Foremost reveals her admiration for Gabby Bernstein and the influence of her books, particularly 'The Universe Has Your Back'. She discusses how Gabby's teachings and accompanying resources have been instrumental in her personal and business growth. Kelsey highlights the value of integrating spiritual practices and mindset work in her life and in her offering as a copywriting expert and mentor. She also shares the joy of engaging with podcast hosts and fellow entrepreneurs who bring diverse perspectives and unique ideas to the forefront.
Kelsey Formost is a Copywriting & Marketing Expert, Podcast Host, and Mental Health Advocate who helps entrepreneurs find their voice and write words that sell (without sounding “sales-y” or feeling gross). She has been featured in prestigious publications like Business Insider, AdAge, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Hubspot’s Inbound and SXSW. She’s even won awards like the Top 50 Influencer Marketing Expert in the World by industry leader Talking Influence.
Yes, Kelsey's easy-to-understand teaching style and can-do attitude have helped take struggling businesses to six figures and beyond, but her real mission is helping people find their authentic voice, so they feel deeply seen, heard and empowered every time they talk about themselves or their business. So far, Kelsey has helped over 9,000 individuals through her signature course Copy Class and has touched even more via her podcast, Find Your Magic.
In this episode of Under the Influence:
Hack for getting out of writer’s block
Pitching yourself & turning freelance into something bigger
How Kelsey’s podcast has allowed her brand to thrive
Business & soul perspectives of moving through fear
Who/what has influenced Kelsey the most
Get to know Kelsey with rapid-fire questions
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