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15min chapter
75. Tackle Fear, Pitch Yourself, & Expand as a Freelancer with Kelsey Formost
Under the Influence Podcast
Discovering the Power of Authentic Copywriting
In this chapter, they discuss how the speaker discovered their passion for copywriting and the power of communicating authentically with potential customers. They explain that copywriting is about forming a connection and making the customer feel seen and understood. They also touch on the challenges of writing in a brand's voice and offer a hack for overcoming writer's block by using testimonials from satisfied customers.
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