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75. Tackle Fear, Pitch Yourself, & Expand as a Freelancer with Kelsey Formost

Under the Influence Podcast

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Discovering the Power of Authentic Copywriting

In this chapter, they discuss how the speaker discovered their passion for copywriting and the power of communicating authentically with potential customers. They explain that copywriting is about forming a connection and making the customer feel seen and understood. They also touch on the challenges of writing in a brand's voice and offer a hack for overcoming writer's block by using testimonials from satisfied customers.

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