The Futur with Chris Do

Discovering Creative Freedom - With Matthew Encina | Episode 332

53 snips
Mar 8, 2025
Matthew Encina, former Creative Director at Blind and now a YouTube entrepreneur, shares his journey of leaving a structured job for creative freedom. He discusses the strategic thinking behind his transition, how a viral home office redesign video launched his independent career, and the balance of aesthetics in product design. Matthew also dives into his passion for custom mechanical keyboards and how they influence his design philosophy. Listeners will gain insights on maintaining creative momentum and the rewards of embracing entrepreneurial risks.
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ANECDOTE

Leaving The Futur

  • Matthew Encina left his job at The Futur after a conversation with Chris Do.
  • Do expressed support and even questioned why Encina hadn't left sooner.
ANECDOTE

Unexpected YouTube Success

  • Encina's home office redesign YouTube video unexpectedly went viral, surpassing The Futur's typical viewership.
  • This success prompted him to continue creating similar content, solidifying his YouTube presence.
INSIGHT

Video Success Factors

  • Encina's videos combine DIY, home improvement, ASMR, and meticulous design, appealing to a broad audience.
  • His meticulous planning and high production quality, honed from commercial work, contribute to his videos' success.
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