
The Futur with Chris Do
332 - Discovering Creative Freedom - With Matthew Encina
Mar 8, 2025
Matthew Encina, former Creative Director at Blind and now a YouTube entrepreneur, shares his journey of leaving a structured job for creative freedom. He discusses the strategic thinking behind his transition, how a viral home office redesign video launched his independent career, and the balance of aesthetics in product design. Matthew also dives into his passion for custom mechanical keyboards and how they influence his design philosophy. Listeners will gain insights on maintaining creative momentum and the rewards of embracing entrepreneurial risks.
54:29
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Quick takeaways
- Matthew Encina's transition from Creative Director to YouTube entrepreneur illustrates the power of pursuing personal passion and authentic expression.
- He emphasizes the importance of balancing aesthetics with functionality in product design, showcasing his philosophy in workspace solutions and tangible products.
Deep dives
Matthew Encina's Creative Journey
Matthew Encina shares his background as a creative professional with over 20 years of experience, starting from his studies in graphic design at ArtCenter in 2006. He describes his journey from being a student to interning and subsequently becoming a creative director at Blind, where he worked on notable projects for brands like Xbox and Coldplay. In 2016, he transitioned to a new role at The Future, allowing him to explore content creation and teaching, which helped him realize his potential for sharing knowledge. This exploration ultimately led him to build his own YouTube channel, where he combines his passion for creativity with engaging content production.
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