Cheryl DiFrank, a photography organizing expert, discusses how she's building a six-figure business organizing photos at $85/hr. Topics include starting a photo organizing side hustle, challenges of pricing services, organizing physical photos before scanning, and strategies for growing a photo organizing business.
Starting a photography organizational business can be lucrative with rates averaging $85 per hour and $5,000 per project.
Client demand for photo organizing services is high due to the stress and emotional attachment associated with unorganized photos.
Word-of-mouth marketing and leveraging neighborhood groups are effective strategies for client acquisition when starting a photo organizing business.
Deep dives
Starting a Photographic Organization Business
Starting a photography organizational business can be lucrative with rates averaging $85 per hour and $5,000 per project. Cheryl DeFrank shares how the transition from helping a friend organize photos to starting a six-figure business went unexpectedly smooth.
Client Demand and Emotional Attachment
Client demand for photo organizing services is high due to the stress and emotional attachment associated with unorganized photos. People are relieved to have someone help them preserve family memories, with many willing to pay high fees for the service.
Initial Steps and Client Acquisition
Starting photo organizing typically involves helping friends and family for confidence-building before acquiring paying clients. Word-of-mouth marketing and leveraging neighborhood groups are effective strategies for client acquisition.
Hourly Rates and Project Costs
The average hourly rate for photo organizing in the US is $100, with rates varying based on the project complexity and services offered. Projects can range from 15 to 20 hours for basic sorting and organizing, with additional charges for scanning and digitization.
Scaling the Business and Future Growth
To scale the photography business, Cheryl plans to move the operation out of a home office to a rented workspace. Leveraging part-time employees and exploring digital backup services like forever.com are potential avenues for future growth and expansion.