Roger Bennett, founder of the Men in Blazers Media Network, dives into the upcoming 2026 World Cup in North America. He discusses the emotional dynamics of soccer fandom and the significant role of sports media in shaping public perception. Bennett highlights the intense Liverpool-Everton rivalry, the importance of fan loyalty, and the historical context of soccer in the U.S. He reflects on the transformative impact of the 1994 World Cup and the growing American soccer culture, igniting excitement and anticipation for the future.
Building momentum and awareness for the 2026 World Cup is vital for transforming soccer into a mainstream sport in America.
The strategy of creating 'tentpole events' in sports media can significantly enhance audience engagement and perception of soccer in the U.S.
Deep dives
Expansion and Investment in Soccer Media
The recent funding round for the Men in Blazers media network, totaling around $15 million, highlights a growing interest in soccer content, especially ahead of the 2026 World Cup. Investors like Mark Lazzari, David Blitzer, and Peter Chernin recognize the potential for soccer's popularity to soar in the U.S. This expansion is strategically timed, as the World Cup is expected to boost interest in the sport. Roger Bennett emphasizes his long-standing engagement with soccer and aims to capitalize on this momentum through his platform.
The Concept of Tentpole Events in Sports
The discussion touches on the strategy of creating 'tentpole events' to enhance the media value of sports, illustrated by Fox Sports' approach to the IndyCar race in St. Petersburg, Florida. By positioning certain races, like the Indy 500, as major spectacles, networks aim to elevate the perception and viewership of less prominent events. This strategy has proven successful across sports, with examples like the NFL's Thanksgiving games and MLB's unique midsummer matches contributing to growth in audience engagement. The challenge remains for leagues to cultivate these events effectively amidst a crowded sports landscape.
American Ownership in European Soccer
American investors have taken significant stakes in European football clubs, prompting a learning curve regarding the differences in sports culture and management. Roger Bennett discusses how U.S. sports owners must adapt to the unique aspects of European football, such as relegation and the passionate fan cultures. Successful owners have come to understand the significance of community and loyalty in maintaining team success and fan engagement. This shift in dynamics signifies a broader trend where American business practices may influence European football management styles.
Anticipation and Concerns for the World Cup
With just over a year until the World Cup, there is a mixture of excitement and apprehension about the tournament's success in the U.S. While there is confidence in sell-out crowds and vibrant atmospheres, concerns linger regarding the general public's awareness and engagement with the event. Roger Bennett notes that football still has a long way to go to establish itself as a mainstream sport in America, requiring a concerted effort to build awareness and excitement. The emphasis on transforming the sport's landscape post-World Cup is critical to ensuring sustained interest and growth in soccer within the nation.
Roger Bennett, founder of the Men in Blazers Media Network, joins John for an in-depth look at the highly anticipated 2026 World Cup in North America. He explores the challenges of building momentum and awareness leading up to the tournament, its potential to leave a lasting imprint on American soccer culture, and the significance of tentpole events in sports media.