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The Varsity
Coming to America: World Cup Edition
Mar 2, 2025
Roger Bennett, founder of the Men in Blazers Media Network, dives into the upcoming 2026 World Cup in North America. He discusses the emotional dynamics of soccer fandom and the significant role of sports media in shaping public perception. Bennett highlights the intense Liverpool-Everton rivalry, the importance of fan loyalty, and the historical context of soccer in the U.S. He reflects on the transformative impact of the 1994 World Cup and the growing American soccer culture, igniting excitement and anticipation for the future.
42:39
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Quick takeaways
- Building momentum and awareness for the 2026 World Cup is vital for transforming soccer into a mainstream sport in America.
- The strategy of creating 'tentpole events' in sports media can significantly enhance audience engagement and perception of soccer in the U.S.
Deep dives
Expansion and Investment in Soccer Media
The recent funding round for the Men in Blazers media network, totaling around $15 million, highlights a growing interest in soccer content, especially ahead of the 2026 World Cup. Investors like Mark Lazzari, David Blitzer, and Peter Chernin recognize the potential for soccer's popularity to soar in the U.S. This expansion is strategically timed, as the World Cup is expected to boost interest in the sport. Roger Bennett emphasizes his long-standing engagement with soccer and aims to capitalize on this momentum through his platform.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode