In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts.

Episode Sponsor:

If you need help hiring great talent from Latin America and the Philippines, but don’t want to pay ongoing recruitment fees, check out Outwork Staffing.

Outwork Staffing can help you hire customer support, virtual assistants, developers - or whoever you need! You pay a one-time hiring fee after they find your ideal candidate, and that’s it-  there’s no additional costs, even if your new hire stays for years.

If your new hire doesn’t work out, Outwork Staffing will find you a replacement, free of charge within the first 6 months of their employment.

They also provide coaching to help you find, manage, and grow your global team efficiently.

Visit outworkstaffing.com/startups to book a call and get $500 off your first placement by mentioning Startups For the Rest of Us.

Topics we cover: 

• 3:34 – Prioritizing marketing growth and work-life balance outside of work
• 7:07 – Buying back your time and optimizing for convenience
• 10:08 – Identifying the right things to work on with coaches and masterminds
• 19:42 – Making fewer, bigger decisions as a founder
• 22:01 – Making intentional family-focused time
• 30:03 – How Craig started his coaching
• 36:11 – Podcasting with co-hosts vs. podcasting solo

Links from the Show: 

• MicroConf Connect
• TinySeed
• Craig Hewitt (@TheCraigHewitt) | X
• Castos
• Rogue Startups
• Craig’s Founder Insights Newsletter
• 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)
• Episode 644 | Buying Back Your Time with Dan Martell
• Buy Back Your Time by Dan Martell
• Zirtual
• Buying The Future by Craig Hewitt
• The MicroConf YouTube Channel
• Who Not How by Dan Sullivan
• Who: The A Method for Hiring by Geoff Smart, Randy Street
• Quit: The Power of Knowing When to Walk Away by Annie Duke

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify