In just two short years, Treinta and its co-founders raised over $60M in funding and is bringing its already 5 million small business customers to the digital age. 

On this episode of the FutureWork Playbook, Lluís Canadell, founder and CEO of Treinta, joins host Natalie Pierce to discuss the opportunity to build impact with small businesses in Latin America by creating a digital platform for a more connected global market. 

Lluis brings his insights on finding a great co-founder, someone he trusted and with skills that complement his own, getting into Y Combinator, and overcoming one of the most difficult challenges in closing a big Series A round.

Lluís’s passion for helping small Latin American businesses drove him to take the leap. He felt there was a gap in fintech where he could make his mark while simultaneously helping people and businesses. 

“We have focused on [customer service] since day one,” said Lluís. “For example, one of the metrics that we have for customer experience teams is that we need to have an answer to a WhatsApp message from our users in less than a minute, which is challenging sometimes because the inflow can be more than expected. That is something that we want to maintain, always.” 

From the beta phase and fundraising to maintaining an edge in an extremely competitive market, Lluís and Natalie discuss best practices and how Treinta has managed to be so successful.

💡 Meet Your Host 💡

Natalie Pierce | Gunderson Dettmer | LinkedIn 

💡 Featured Guest 💡

Name: Lluís Cañadell 

What he does: Lluís is the co-founder of Treinta, where he fulfills his passion for helping small Latin American businesses become more efficient. 

Organization: Treinta

Connect: LinkedIn

🗝️ Key Points 🗝️

Top takeaways from this episode

★    Start off strong. When trying to get a startup off the ground, Lluís says the beta phase is incredibly important. Having benchmark competitors to look to for valuation and qualified numbers can really help founders understand where they stand and what they need to do. 

★     Maintain your focus. There are many twists and turns when starting a business, but keeping a tight focus on the company’s core values and mission is pivotal for any young company.  

★     Hire the right people. Maintaining a positive company culture is also a crucial ingredient to a business’s success. Lluís discusses the importance of hiring people that you feel embody the culture and values you want to promote.

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