MeasureU - The Origin Story

Jeff and Mercer share how they transformed two successful brands, MeasurementMarketing.io and DataDrivenU, into a unified platform called MeasureU.

The merger initially started with cross-selling products between brands, but customer confusion over multiple logins and support systems prompted a need for consolidation.

Their experience launching ProfitSchool on the Circle platform served as a testing ground, proving the viability of a unified community-based approach.

Instead of forcing one brand to dominate, they created MeasureU as a fresh entity, incorporating the best elements from both original brands while adding new features.

The transition happened gradually, starting with new courses on MeasureU, allowing them to test and refine the platform with a small group before full implementation.

The new brand structure enabled additional revenue streams, simplified customer experience, and created opportunities for partnerships and expansion that weren't possible with separate brands.