TubeTalk: Your YouTube How-To Guide When you Should Not Optimize a YouTube Video
Mar 15, 2017
Jeremy Vest, a YouTube optimization expert from vidpow.com, dives into the nuances of video title modifications and their impacts on viewer engagement. Discover how even minor title changes can cause an alarming drop in views. Vest warns against deleting outdated content and advocates for unoptimizing gradually instead. He also discusses the disconnect brands face with audiences on YouTube, emphasizing the need for authenticity over excessive optimization. Finally, learn about how deep learning AI shapes YouTube's recommendation system for better discoverability.
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Don't Tinker With Proven Titles
- Avoid changing the title of a high-performing video because it can reset its ranking and traffic.
- Jeremy Vest says titles often cause a 70–80% drop in views within 48 hours after a change.
32M-View Title Change Disaster
- Jeremy recounts changing the title of a 32 million view video and losing 92% of daily views for six months.
- He says the video partially recovered but never reached its former ranking.
Never Mass-Change Your Library
- Do not remove or unlist large numbers of videos at once because channels can temporarily lose significant viewership.
- Instead, spread changes out and revert only when ready to avoid channel-wide dips.