Your earliest investors are probably unsophisticated.

You must help them understand how startup investing works.

When you are at the idea stage, almost no angel or VC investors will back you, but people who know and care about you might.

Unfortunately, this is usually all new and very confusing to them.

You must ensure they understand what they are doing and paint a realistic picture of the possible outcomes.

This video is for you, the founder. It explains your options for structuring the deal and how to communicate with them about this opportunity.

I created another video to share with your potential investors that tells them what they need to know. https://ftb.bz/friends-and-family-explainer

Read this as a blog: https://ftb.bz/88B

88. Talking to friends and family about investing in your startup.