The Graham Cochrane Show

Why I'm Rethinking Goals Altogether

32 snips
Dec 30, 2025
Discover a fresh approach to decision-making as the host introduces three vital filters: simplicity, effortlessness, and fun. Learn why embracing simplicity can enhance your life and boost profits while avoiding unnecessary complexity. Explore the joy of choosing effortless opportunities that flow naturally rather than those that require constant pushing. The concept of energy management over sheer effort is emphasized, guiding you to seek work that replenishes you. Finally, find out how peace and clarity serve as essential guides in your decision-making process.
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INSIGHT

Simplicity Is A Form Of Wealth

  • Simplicity is a form of wealth that preserves joy, peace, and clarity in life and business.
  • Complexity often masquerades as smart but usually reduces long-term quality of life.
ANECDOTE

A Successful Year That Lost Its Filters

  • Graham describes 2025 as his best business year yet that still drifted away from his filters.
  • He felt success came with increased complexity, effort, and less fun than he intended.
ADVICE

Check Decisions For Added Complexity

  • Ask if a decision will increase simplicity or complexity before committing.
  • If it adds complexity, require a very strong reason to proceed.
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