The School of Greatness How To Make Your Dream Life Your Reality: The #1 Skill That Will Turn Your Passion Into Profit
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May 28, 2025 
Pat Flynn, founder of Smart Passive Income and a former architect turned entrepreneur, shares his journey to rediscovering passion in business. He introduces the '20% Itch Rule' to help avoid burnout and emphasizes the importance of storytelling in maintaining creativity. Flynn discusses overcoming imposter syndrome with the '1-1-1 Strategy' and urges listeners to focus on internal motivations instead of external validation. His insights into maintaining joy and experimentation in entrepreneurship reveal how these factors can lead to unexpected successes.
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Storytelling as Top Skill
- Storytelling is the most powerful skill to create emotional connections and movements.
- Learning to tell engaging stories is essential for making change and lasting impact.
Implement the 20% Itch Rule
- Use the 20% Itch Rule: dedicate 80% of your time to commitments and 20% to fun experiments.
- This balance helps maintain business while exploring new creative opportunities safely.
Rediscovering Joy in Business
- Pat's automated business lost its soul, making work feel like a job, draining joy.
- Rediscovering fun by engaging with playful passions reinvigorated his content and connection with audiences.